Recover faster from COVID
Shift your thinking to
customer-driven growth
Accelerate your growth
If you always do what you’ve always done, you’ll always get what you always got, (Henry Ford).
In this COVID climate even past results aren’t guaranteed.
It’s time for a shift in thinking.
We help higher education institutions address the critical issues holding back their international student recruitment growth, by applying cross-industry best-practice to develop new customer-driven growth opportunities.
Grow and diversify without investing more resources
Identify where you have the greatest opportunity to grow and ability to win.
Prioritise courses and countries to maximise growth and diversity.
Match your investment to the priority courses & countries to grow faster without investing more resources.
Build international student preference
Increase preference by recognising the different preference drivers for priority courses & countries.
Align your value proposition with the pathway to permanent residency.
Develop your course portfolio to increase student preference.
Drive continuous improvement with a voice-of-the-prospective-student program.
Grow your share of agent recommendation
Understand how often your agents recommend your institution and why they recommend your competitors.
Reinvest bonuses and discounts into a key agent partnership program to become your agent’s preferred partner.
Drive continuous improvement by implementing a voice-of-the-agent, feedback program.
Pay only for the leads you want, guaranteed results
Our Pay-Per-Lead campaigns access multicultural communities traditional media doesn’t reach.
We can even call to qualify the lead and book an appointment with your recruitment team.
Ensure your content is culturally relevant and influential before you invest in media campaigns.
Fix the leaks in your conversion funnel to grow enrolments
Identify leaks by auditing the end-to-end student journey, to create a data-driven evidence base of opportunities.
Assess potential solutions including, content, skills, process, technology, and resources.
Develop a cross-functional conversion strategy and implementation plan.
Build high-performance teams to remove internal barriers to growth
Address the pain points to enable your team to achieve more.
Align responsibilities and processes to build cross-functional team alignment.
Realign the team’s structure to achieve more with the same (or less) resource.
Develop the team’s capability with targeted training and development.
International Agent Mystery Shopping is the only international benchmarking research built to help you improve the impact of your international recruitment activity, by understanding what your agents in different markets discuss with your prospective students.
When you know which issues the agents and students care about the most, how your institution is perceived and how supportive your agents are, you can identify which activities would engage agents and students in why you are a better choice than your competitors.
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About Us
At John Chatterton & Partners we specialise in helping Australia’s higher education institutions to grow, by partnering with them to realign their resources and approach around the issues their students really care about.
John Chatterton is an experienced c-suite leader of global companies, he understands the complexity of your job because he’s done similar jobs himself.
Our partners are leaders in their field of expertise, handpicked to help deliver innovative solutions to the higher education sector.
We know strategy is important, but what really counts is the result, so we partner with you to get the job done.
Our Clients
EDUCATION
CORPORATE
Our Partners
Cultural Pulse is Australia's leading micro-community marketing agency, helping institutions engage onshore and offshore multicultural communities.
MacMORGAN is a specialist consulting firm that helps businesses transform through brand experience, customer experience, innovation experience, and people experience.
Hemisphere Migration is an experienced visa and migration consultancy, who have been advising businesses and individuals for over 10 years.