How is your conversion performing, is it a metric you track across the end-to-end prospective student journey?
Do you know which parts of your conversion funnel are perfuming well and where the leaks are?
Have you calculated the potential opportunity from fixing those leaks and retaining those students through to enrolment?
Have you developed an action plan to increase your conversion to best-in-class levels?
Too often multiple siloed teams working across the prospective student journey, create leaks in your conversion funnel, where prospects are lost or left-behind between activities. Each team works to their own priorities and KPIs, some aligned with the student preference drivers, some aligned to institutional priorities and process.
Without one end-to-end student centric strategy and KPIs to pull the teams together the prospective student journey becomes fractured and inconsistent. Students outside of the ideal student journey, get lost and forgotten, conversion rates fall and investment in creating leads is wasted as few prospects convert into enrolments.
We'd like to help you fix the leaks in your conversion funnel and grow your international student enrolments, without spending more money on generating leads.
International leads are increasingly expensive in 2021 as the Australian border remains closed, which increases the importance and ROI of good conversion rates to recruit international students cost-effectively.
We use a combination of proven, best practice techniques from a range industries to identify the leaks and develop solutions to increase student preference and conversion.
We start by working with all the teams involved to map all the internal and external activity to the prospective student journey map, to identify gaps and inconsistencies in the student experience to help explain the conversion rates.
Once we have prioritised the leaks, we leverage our broad range of experience from multiple industries to develop innovative, cost-effective solutions to improve your conversion levels.
Even a relatively small improvement in your conversion levels could yield a significant improvement in the number of students enrolled. An increase from 22% to 33% offer to acceptance conversion, would drive a +50% increase in students, without investing any more money in lead generation.
Let us help you build a watertight conversion funnel now, so you are prepared to grow when Australia's borders reopen.
Contact me directly for more information.
John
0432906790
john@jc-p.com.au
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