Students have always balanced, reputation, teaching quality, student experience, career outcomes and cost as they evaluate an institutions value proposition.
While agent bonuses and scholarships are easy to offer they quickly create a price war and increase the cost of doing business ongoing.
Instead focus on understanding the preference drivers of each student cohort to develop sustainable value for students in your recruitment proposition.
- What are they aspiring to achieve?
- What is stopping them achieve their aspirations?
- What can your institution offer students to help them achieve their aspirations?
Engaging prospective students in the issues they are about the most and demonstrating how you can help them achieve their aspirations will create more value and preference than a scholarship or bonus.
If you'd like help developing your value proposition let me know.
John
0432906790
john@jc-p.com.au
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